“The effectiveness of the tools of Public Relations”

One of the tools of public relations is the Internet, which helps the message of a RR.PP campaign to be effective as its main objective.

A clear example of this, is how Google has improved the search quality of information and as a result, the mass can find what you need, providing an opportunity for companies to be recognized also for this great tool.

The key to the success of any public relations campaign in order to be clear about why you want to communicate, who will communicate, and what message you want to convey. next to that, it will be clear that PLS tool type, since we know what we're going to communicate, to whom and why.

It is vital to bring dimension then the model Berlo communication process, where it is made clear that this process is communication itself, and that is the basis to understand and to apply himself, and as stated above for the effective communication.

This process has six components, these are; communication source, encoder, message, channel, decoder, receiver, these can be variable, depending on the particular context in the conversation (at Lopez. 1995), these components are part of a structure whose interaction is dynamic, to illustrate, the Consulate will be the source of communication, which aims to communicate the new focus of the consulate will be from 10:00 am to 7:30 pm, the encoder is the secretary receptionist office, who will write a notice to the new schedule, the Post is reporting the new schedule, the station, digital medium in this case the internet, the decoder is email to registered users; receptor are Colombians have their registered email consulate. It is likely that this information should not work, as they may not all nationals can access internet.

To set an example to the effectiveness of the Internet as a communication tool, we take the example of Facebook, who for many companies provide their means of communicating with their target audiences, yes, you have to consider first what the public will will lead to greater effectiveness of the tool.

“El Rincón de Botero” is a restaurant bar, and most of it's target audience is young people, people of age range 20 to 60 years. This site has a page on facebook, and always publish their events, meals, and data between different things and this makes its income rise since Facebook is the channel by which communicates each of its activities. The public addresses to which most often is connected to facebook therefore further expected effectiveness of the receptor response.

That is why, it is considered that the internet is one of the effective tools of communication and ensures rapid transmission of information

http://www.facebook.com/elrincon.debotero